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July 30, 2026
Special Edition

The New View on Aging: Enhancing Health Span and Optimizing Performance

 
The New View on Aging: Enhancing Health Span and Optimizing Performance

A modern wellness paradigm frames all health issues within the context of age, reaffirming that healthy aging is for everyone.  
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Healthy Aging

Features

Healthspan Over Lifespan: The New Frontier in Healthy Aging

Consumers are seeking evidence-based healthspan support, driving growth in longevity-focused supplementation.

Features

Muscles and Mobility: Setting a Foundation for Performance and Healthy Aging

The growing popularity of creatine and protein beyond sports nutrition has primed the market for expansion.

Features

A New Chapter in Women’s Health

Driven by shifting cultural conversations and greater consumer advocacy, the category is evolving toward life-stage-specific, evidence-based solutions.

Research

Vitamin C Status Linked to Measures of Healthier Brain Aging: Study

In 2,000 adults, lower vitamin C levels were linked to smaller gray matter volume and reduced connectivity within important brain networks, authors found.

Products & Ingredients

Solaray Launches Longevity Product Line, Unlimit

The eight supplements are substantiated to support specific, documented aspects of how the body functions and changes with age, the company reported.

Products & Ingredients

Cellucor Launches Longevity-Positioned Creatine Supplements

The creatine-powered formulas, Vitality and Longevity, are designed to expand creatine's role into everyday applications.